Like aerosol cheese or wine in a box, Slice is, if we understand its ads, both enjoyable and bad for you. The Alliance Atlantis cable channel formerly known as Life Network relaunched in March – looking to lure women aged 18 to 49 with a schedule heavy on ‘guilty pleasures’ such as Beauty and the Geek and Brat Camp. And so we ask:

‘Is Slice any good?’

They’ll attract younger viewers and a broader audience… but some of the programming may be a little edgy for some brands.
Fred Forster,
President and CEO of media buyers PhD

I can certainly understand the need to reposition Life. AA’s own HGTV had cannibalized much of its genre… That said, its campaign, while clever, is insulting to women’s intelligence. Not that I watch any of these shows or anything, you understand. I’m just like, you know, sayin’
Antonia Zerbisias,
Media columnist for The Toronto Star

I was quite disappointed. The network is now airing shows that are too frilly and girly with no substance.
Melissa Giddens,
Viewer, age 30

I seriously watch Slice all the time because it… works around having to schedule girly TV on different channels. It’s all in one place.
Shannon Tobin,
Viewer, age 25

I don’t like the name, but I do like the fact that they’re going in that direction. The station was losing audience left, right and center.
Kim Dougherty,
Associate director of broadcast at media buyers OMD Canada