CBC’s ‘Bring Home the Cup’ contest is appealing to the nation’s hardcore hockey fans to submit videos or photos showing how they watch the NHL playoffs and what it would mean to them if the Stanley Cup was delivered to their home.

After April 30, a panel of judges will choose three finalists from all the content submitted. From May 5-8, the public votes online to decide the winner. Each week throughout the contest, the best vids will be profiled at the microsite, giving users a chance to comment and interact.

The winner gets the Cup delivered to their home by six-time champ Mark Messier, along with an HDTV theater system, an Xbox 360 console, some food and drink from sponsors Lay’s and Gatorade, two HNIC-branded leather chairs, and a playoff party for 20 of their closest friends. The winner is announced during the HNIC broadcast.

Ads showing Messier taking the Cup into somebody’s home will air nationally on CBC during the playoffs. Eight feature segments with Canadian NHL players sharing their playoff rituals will air during the games and be posted at the site. The sponsors are also promoting the contest via special-edition packaging and exclusive NHL Upper Deck hockey cards.

From Media in Canada