Rich Bride Poor Bride is enjoying a happy marriage with Alliance Atlantis, which has bumped the wedding reality series to a full hour for its second season.

The show tracks couples as they burn through vastly different budgets during the run-up to their big day, and debuted as a 13 x 30 last January on AA’s Life Network, which this month will relaunch as the female-aimed ‘guilty pleasure’ channel Slice.

‘By moving to one hour, it allows us to explore other interesting areas that money gets spent on,’ says exec producer Sean Buckley of Toronto’s Buck Productions(The Girly Ghosthunters, Keys to the VIP). ‘For example, one bride wanted to have peacocks at her wedding, so we were off to a game farm.’

Rich Bride has also sold well internationally. AA shopped it at MIPCOM and has since closed deals in more than 50 territories, including the U.K., Germany, Russia, Ukraine and the Netherlands.

Buckley handled a U.S. sale to Women’s Entertainment Network himself. ‘Now we’re getting into the Asia and Africa markets, and those deals are starting to trigger through,’ he says. ‘It’s sold exceptionally well and exceeded all our expectations.’

The Toronto production company was commissioned in 2005 by Alliance Atlantis to produce Rich Bride, following pitches by seven other production companies.

‘They wanted a show on weddings but skewing more towards budget, so we came up with the Rich Bride Poor Bride concept,’ says Buckley, who also directs.

Buck Productions is currently in talks with AA on a third season for the series. Rich Bride Poor Bride kicks off its second season March 7 on Slice.

Oh, and the bride that wanted peacocks? She changed her mind, and instead went with a llama.