Alliance Atlantis Vivafilm is off to a good start with Ma fille, mon ange, which crossed the $1-million mark earlier this week, just a few days after it bowed in 90 theaters in Quebec.
The receipts signal ‘an exceptional response’ to the French-language thriller, said AAV president Patrick Roy in a statement. Ma Fille‘s receipts stood at $1.03 million as of Thursday.
The film by Remstar Productions is the story of a college student who gets caught up in the world of Internet pornography, to the dismay of her father, who launches a search for his missing daughter. It stars Karine Vanasse (Sans Elle) and Michel Côté (C.R.A.Z.Y. ).
Ma fille opened on Feb. 16 in markets including Quebec City, Trois-Rivières, Sherbrooke and Montreal. AAV has not said if it will expand the release in its second week, during which it will face the Quebec-mades Nos voisins Dhantsu and Dans les villes.
The youth-aimed Nos voisins Dhantsu, starring Quebec comedians Réal Béland and Stéphane K. Lefebvre, will play on 60 screens in cities including Montreal, Sherbrooke, Gatineau and Quebec City.
‘It’s basically a Jackass-meets-Borat type of mockumentary, where these two travel to Japan and just goof around with the different elements of the culture,’ says Joanne Senécal, VP of Christal Films.
‘Most of our advertising campaign was targeted around the MuchMusics of this world and family-oriented channels like VRAK-TV,’ she says.
Senécal expects the film, produced by Montreal’s Melenny Productions, will be a hit with younger audiences as well as followers of Béland, though she’s not sure how the press will react.
‘It will be criticized because it’s going to a foreign country and making fun of different cultures,’ she says. ‘But at the same time, it’s making fun of ours.’
On the opposite end of the spectrum is the TVA Films release Dans les villes, making a modest opening at art houses in Montreal and Quebec City after its appearance at last week’s Berlin International Film Festival.
‘We’re going to start with three prints – two in Montreal and one in Quebec City. We’re also probably going to do something in English Canada, though that remains to be confirmed,’ says TVA director of bookings Sylvain Brabant.
‘It’s not a commercial movie. Female audiences will be more comfortable with this film because it’s about solitude and loneliness, so it’s not an easy subject,’ he says. Dans les villes was written and directed by Catherine Martin and produced by Coop Video de Montreal.