Global Television unveiled details for its homegrown version of Deal or No Deal this week, revealing ample integration for sponsors Pontiac, Rogers and Sunquest.

When Deal or No Deal host Howie Mandel gets a call from ‘the banker’ on Super Bowl Sunday, for instance, he’ll let Global viewers know that Rogers Communications is connecting each call. The iconic phone itself will be red, the signature Rogers color.

Pontiac, meanwhile, is giving Mandel a vehicle of his choice to navigate Toronto’s streets while he is in town for taping. Pontiac will also put up two of its 2007 autos as prizes for Canada’s Case Game, an interactive mobile and online game showcased by 15- and 45-second promo spots.

Sunquest, the other chief sponsor of the Case Game, will give away trips to the five-star destinations Riu Palace Riviera Maya and Riu Palace Punta Cana, along with sets of Samsonite luggage for each of the winning couples.

The five-episode run of Deal or No Deal Canada, taping this week in Toronto, will debut on Feb. 4, with a lead-in none other than Super Bowl XLI. It is produced here by Insight Productions, which is coproducing with Endemol USA.

For Canada’s Case Game, Rick Campanelli of Entertainment Tonight Canada and five of the game show’s Canadian briefcase models will encourage viewers to send text messages with the number of the case they think contains the evening’s special prize, or to visit www.globaltv.com and enter online. All correct entries will go into a random draw, and the winner will be announced the following night during ET Canada. Global’s microsite dedicated to the Canadian editions also features an interactive game show.

In the first week of January, Deal or No Deal measured an AMA of almost 1.2 million viewers with BBM/Nielsen. By the second week, it jumped to 1.6 million. Global’s contestant search contest drew more than 112,000 entries last November.