The Canadian Film Centre has rebranded and rolled out new plans for the future that include a multi-platform project with NBC Universal and a video website similar to MySpace.

The details unveiled Nov. 8 remain sketchy but could see CFC’s $8.4-million annual budget expand by up to 50%, assuming the 18-year-old institute is able to raise enough sponsorship and donor dollars.

Longtime CFC supporter NBC Universal is backing a program to develop 10 multi-platform pilot projects – such as games, mobile TV applications and web content connected to Canadian TV shows.

CFC exec director Slawko Klymkiw says the program will likely be open to alumni or current students, although who exactly will be eligible to participate remains to be finalized. The program is slated to start in 2007, following further talks.

Similarly, he says a new cfccreates.com site will shortly include a MySpace-type section to which alums can upload video and photos of their latest work.

The rebranding includes a new logo – an F surrounded by two swirling Cs – and has been in development since 2004 with founder Norman Jewison.

‘Not one person has had their sole imprint on this rebranding,’ says Klymkiw, who joined CFC in 2005. ‘There were consultations with all stakeholders, and surveys to test the look and brand value. But the enthusiasm and energy around this is palatable.’

Klymkiw says CFC will also reach out to industry representatives across Canada and in New York and London – where grads are likely to find work – but would not elaborate. The center is also looking to implement new programs involving documentaries, coproduction, script writing and an actor’s conservatory. Details are expected in about a month.

www.cdnfilmcentre.com