CanWest Media Sales’ extreme makeover

CanWest Media Sales is in the throes of an extreme makeover, part and parcel of which entails adding new roles to ensure all the bases are covered in meeting customers’ changing needs, and with an end goal of delivering on the overall growth strategy of CanWest Global.

In order to execute this mandate, Joseph Mangione, president of sales and marketing, has let go several sales and marketing execs, promoted 10 staffers, hired three, and is not yet finished the reorg, as more new execs are yet to be announced including an SVP of broadcast sales.

New additions to the organization include Catherine Bridgman as SVP marketing ventures, Gaye McDonald as VP marketing ventures and Trevor Bain as VP and GM.

The 10 promoted staffers are as follows: Brett Manlove, VP local sales; Lori Legault, VP and GM of sales and marketing and specialty television; Kevin Bent, SVP publishing; Kathy Gardner, SVP research and promotions; Brad Kubota, VP and GM of revenue management and paid programming; Jennifer Holgate, VP interactive; Robert Fraser, account director, paid programming: April Andreosso, director, promotions; and Linda Rummell, director, human resources.

Those leaving the company include: Ken Johnson, SVP of Global TV ad sales; Rosanne Caron, VP of integrated sales; Lynne Munro, VP of promotions; Gerry Tymon, VP of local sales and new media; and Ron Clark, SVP of newspaper ad sales.

A version of this story appeared in Media in Canada.

-www.canwestmediasales.com