the Television Bureau of Canada will stage the 37th Bessie Awards, recognizing excellence in creative television advertising in Canada, May 10 in Toronto. Following are this year’s finalists in both the single and campaign categories.

In the May 1 issue of Playback, we will present a complete list of the Bessie winners and profile some of the talent who helped pave the way to the podium.

Singles

* ‘Airplane’

Advertiser: Labatt Breweries of Canada

Agency: Ammirati Puris Lintas

Production house: The Partners’

Film Company

Director: Jaume

* ‘Igor’

Advertiser: Lipton

Agency: Ammirati Puris Lintas

Production house: Avion Films

Director: Martin Granger

* ‘Men’s Room’

Advertiser: Clarica

Agency: Ammirati Puris Lintas

Production house: Industry Films

Director: John Adams

* Title: ‘Blind Date’

Advertiser: Lever Pond’s

Agency: Ammirati Puris Lintas

Production house: Jolly Roger

Director: John Mastromonaco

* ‘Table Manners’

Advertiser: Lever Pond’s

Agency: Ammirati Puris Lintas

Production house: Jolly Roger

Director: John Mastromonaco

* ‘Whoopie Cushion’

Advertiser: Lipton

Agency: Ammirati Puris Lintas

Production house: Imported Artists

Director: Dale Heslip

* ‘Steam Room’

Advertiser: Hamilton Beach

Agency: Anderson Advertising

Production house: Radke Films

Director: Steve Gordon

* ‘Loon’

Advertiser: Ontario Tourism

Agency: BBDO Canada Inc.

Production house: Mad Films

Director: Robert Gordon

* ‘Perfect’

Advertiser: Nike Canada

Agency: Cossette Communication-Marketing

Production house: Jolly Roger

Director: Curtis Wehrfritz

* ‘Versatility’

Advertiser: Lexus Canada

Agency: DCC Communications

Production house: Industry Films

Director: John Adams

* ‘Immigration’

Advertiser: Cantel/at&t

Agency: Gee, Jeffery & Partners

Production house: Imported Artists

Director: Richard D’Alessio

* ‘Laundry Night’

Advertiser: Kraft Canada

Agency: J. Walter Thompson – Toronto

Production house: Radke Films

Director: Craig Gillespie

* ‘Pass the Lotion’

Advertiser: Kellogg Canada

Agency: Leo Burnett Co. Ltd.

Production house: Blink Pictures

Director: David Wellington

* ‘Family Breakfast’

Advertiser: Kellogg Canada

Agency: Leo Burnett

Production house: Radke Films/Propaganda

Directors: Tom Kuntz/Mike Maguire

* ‘Stuffing’

Advertiser: Zellers

Agency: Ogilvy & Mather Canada

Production house: Industry Films

Director: Vadim Perelman

* ‘Small Business’

Advertiser: Telus

Agency: Palmer Jarvis DDB – Vancouver

Production house: Apple Box Productions

Director: Craig Worsham

* ‘Turbulence’

Advertiser: Playland

Agency: Palmer Jarvis DDB – Vancouver

Production house: Sezwho Productions

Director: Gavin Wilding

* ‘Chef’

Advertiser: Saint John Ambulance

Agency: Palmer Jarvis DDB — Vancouver

Production house: Apple Box Productions

Director: Randy Diplock

* ‘Meat Cutter’

Advertiser: Saint John Ambulance

Agency: Palmer Jarvis DDB – Vancouver

Production house: Apple Box Productions

Director: Randy Diplock

Campaigns

* ‘Ice Machine/Whoopi Cushion/Drums’

Advertiser: Lipton

Agency: Ammirati Puris Lintas

Production house: Imported Artists

Director: Dale Heslip

* ‘Blind Date/Table Manners’

Advertiser: Lever Pond’s

Agency: Ammirati Puris Lintas

Production house: Jolly Rogers

Director: John Mastromonaco

* ‘Loon/Maid of the Mist/Sea Plane’

Advertiser: Ontario Tourism

Agency: BBDO Canada

Production house: Mad Films

Director: Robert Gordon

* ‘Courage/Perfect/Can’t Hear You’

Advertiser: Nike Canada

Agency: Cossette Communication-Marketing

Production house: Jolly Roger

Director: Curtis Wehrfritz

* ‘Versatility/Silence/Performance’

Advertiser: Lexus Canada

Agency: DCC Communications

Production house: Industry Films

Director: John Adams

* ‘Meat Cutter/Tablesaw/BBQ’

Advertiser: Saint John Ambulance

Agency: Palmer Jarvis DDB – Vancouver

Production house: Apple Box Productions

Director: Randy Diplock