Following are the results of the fourth annual Saatchi & Saatchi/Playback First Cut Awards, recognizing new Canadian commercial directors. This year, we are presenting one First Cut winner and four runners-up in alphabetical order, rather than presenting the top five finishers in order of most votes received.

The rules:

Entry in the First Cut Awards is limited to Canadian directors represented by a recognized production company. Directors must have two years or less official directing experience and must have had at least one of their spots make it to broadcast. Judges from various corners of the industry made their picks based on storytelling/communication of idea, style, performance, indication of potential and overall impression of the reel.

* Wayne Craig – First Cut Winner

Imported Artists

The judges say:

‘Great with humor.’

‘Has great potential; versatile – good mix of spots, simple storytelling.’

‘Perfect communication.’

Favorite spot on the reel:

Grand & Toy’s ‘Blah’

‘The spot could have died if he hadn’t done such a good job. Well lit – directed to people very well.’

* David Popescu

Sparks Productions

The judges say:

‘Great images, good storytelling. Memorable stuff.’

‘Very professional.’

‘Weird twisted style – could catch on.’

Favorite spot on the reel:

Pop Tarts’ ‘Watermelon Man’

‘Unique and funny stuff.’

* Wade Sherman

Spy Films

The judges say:

‘This person is terrific – tons of talent. Real ability with comedic pieces.’

‘Gets story/idea across – has style but doesn’t let it get in the way.’

‘Good potential – strong comedic streak.’

* Akim Triebsch

Applebox Productions (Toronto)

The judges say:

‘Very impressive.’

‘Fresh credible fun – brings out great performances.’

‘Good potential – good with characters, dialogue and pacing.’

‘Great sense of humor, good energy.’

* Bradley Walsh

The Players Film Company

The judges say:

‘He gets it’

‘Shows diversity – not only does the director do abstract jump-cut pieces but also works with straight-ahead projects.’

‘His spots have a lot of personality – communicates well and directs people well.’

Favorite spot on the reel:

Tim Hortons’ ‘Kuwait’

‘Great feel. Inventive set ups great look and style.’