Ad shop BBDO Retail, previously responsible for tsn’s retail creative, is taking over the sports network’s consumer and trade creative as well. tsn’s trade retail was formerly handled by Bozell Retail of Bozell Worldwide.

Paul Clark, tsn’s vp of marketing, says there’s no longer a need to separate the jobs between two shops, adding that one company will be able to put together creative strategies that are ‘synergistic’ for all campaigns, including consumer, trade and cable.

The Media Company, which has managed tsn’s media placement and media buying for the last five years, will continue to do so.