Redline Interactive, a multimedia prodco which stems from agency veteran Brighthouse, is poised for flight.

RedLine inked an exclusive deal with Mediacom (which in turn has an exclusive ad placement contract with Transport Canada in 20 Canadian airports) to install – and supply the content for – interactive kiosks in major airports.

Production will originate from RedLine’s wired production base in Waterloo, Ont.; it’s networked with its digital photography studio and Brighthouse’s Toronto digital art department, and plugged in to clients via account execs networking out of Brighthouse’s Ontario locations and at the agency’s new office opening in Montreal.

Once they get fully rolling production-wise on the project, RedLine will potentially increase by 50%. They plan to keep the development and production in-house, anticipating adding some multimedia authors and artists to handle the increased capacity, which initially consists of about half-a-dozen ad projects.

As some clients are already doing multimedia applications, part of the work will be reconfiguring, whereas others will need original production.

Producer Cliff Rawnsley describes the level of the projects as ‘full-blown interactive tv shows.’ They’re focusing on cd-i, as it is a future-proof base for the long-term vision, which is networking everything, like an interactive tv network, off a huge server – exponentially increasing the sophistication potential.