TV Day

News

Reframing the message at TV Day

New research from the TunedIn app and Ipsos Reid on how TV viewership might not be fragmenting as much as it is hyped up to be.

TVDay

TV Day: Network toppers talk TV’s future

The panel agreed that TV is still a strong medium, and reaching audiences and advertisers on emerging digital platforms requires new revenue and ad integration models.

Deb-Roy-300x199

TV Day: Measuring TV’s social pulse

Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.