TV Day 2012

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TV Day: Network toppers talk TV’s future

The panel agreed that TV is still a strong medium, and reaching audiences and advertisers on emerging digital platforms requires new revenue and ad integration models.

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TV Day: Measuring TV’s social pulse

Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.