social media

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How Canadians discover TV series

A new survey from Parrot Analytics found that Canadians largely find out about new content through online and offline chatter.

Cynthia Amsden Julie Giles

As traditional PR shifts, two veterans pivot their biz model

Longtime independent PR professionals Cynthia Amsden and Julie Giles are teaming up to better tackle a changing media and marketing landscape.

Copied from Media in Canada - tvShutterstock

Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube.


Kirstine Stewart introduces Twitter Canada’s offerings

The former CBC EVP of English services unveiled Twitter Amplify, a platform for embedding content in Promoted Tweets.

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Canadian Social TV top 3 – week of Apr. 28

The final episode of Big Brother Canada‘s social media campaign notched a breakout 123,000 interactions last week, well trouncing both The Borgias and Bomb Girls online executions.

Canadian Social TV top 3 week of April 21

Canadian Social TV top 3 – week of Apr. 21

This week we see Big Brother Canada bested by pre-season-return Rookie Blue social media activity, while the Juno Awards also caused a spike of chatter.

Social TV top three week of March 24

Canadian Social TV top 3 – week of Mar. 24

This week we see how an across-the-board increase in Facebook-based interactions influenced the social TV marketshare of Big Brother Canada, Degrassi and Republic of Doyle.

Social TV top 3 week of Feb 24

Canadian Social TV top 3 – week of Feb. 24

This week we see how despite Big Brother Canada kicking down the social-media door with its debut during the period, perrennial performer Degrassi was still rated the top performer, according to Seevibes.

Copied from Media in Canada - OvertheRainbow

CBC’s search for Dorothy goes social

The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.


eOne turns to Tugg to help release Iron Sky theatrically

The communal movie demand platform will allow U.S. moviegoers to request a screening of the film at their local cinema, using social media.


Gillette Drafted gets social for season four

The branded entertainment series is adding in layers of audience engagement and a Drafted Boot Camp for the new season, which airs on The Score.