The Montreal-based company plans to use the infusion of cash to further its international expansion.
Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.
Almost half of Canadian TV chatter on Twitter happens on the Apple devices, according to the Montreal-based social TV analytics firm.
The domestic version of the reality series (pictured) amassed more than 116 million impressions and 120,000 interactions, more than any other screen CanCon, according to the study by Seevibes and Evolumedia.
This week we see that The Borgias’ third season debut and Lost Girl‘s third season end both caused social media spikes but Big Brother Canada remained the one to beat.