Copied from Media in Canada - R2R Veg Creative

R2R gets multi-platform promo

Integrated in-store promos with Loblaw and TV spots across Shaw Media properties will push the second season of the competition reality series to its adult 25-to-54 core demographic.

01-26-11Recipe to Riches Season Finale Judges, Winner and Host

It’s official: FremantleMedia acquires Recipe to Riches format rights

Rob Clark, director of global entertainment development at FremantleMedia: “We are very much looking forward to bringing local versions of the show to audiences around the world.”

Top Chef

GE, Loblaw sign on to Top Chef Canada

Details of the integrations include featured GE Monogram appliances and in-store shopping missions at Loblaw locations.

Recipe To Riches

Loblaw helps turn Recipes to Riches for Food Net

The retailer has signed on as the prizing partner for new Food Network Canada show Recipes to Riches, slated to air this fall.