Canadian web series come out on top at Rockies

Guidestones (pictured) and Bear 71 took home best web series prizes at Banff’s international television and digital media awards.


Guidestones serves a slice of Pizza Pizza branding

The web series’ producer Jay Ferguson says that brand integration in web-based content is less disruptive for viewers, and beneficial for brands to track consumption.


AToMiC: Canadian web series Guidestones targets online and mobile users, and brand marketers

3 o’’s Jay Ferguson tells Playback Daily how product integration is a big part of solving the monetization puzzle for web dramas.


iThentic adds 26 new web series

With 10 new Canadian web series on tap, VP of content and production Lisa Baylin talks to Playback Daily about the site’s programming strategy.


The rise of the web series

Web series as commonplace as traditional TV series – that’s Jonas Diamond’s vision for the medium.


iThentic weaves brands into Guidestones world

The prodco’s interactive web series will feature product integrations with Samsung and Major League Baseball.