ComScore

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Comscore’s SEC settlement brings up issue of transparency in media

The company has settled charges and says it’s ready to move on, but Canadian media buyers say this speaks to a bigger issue of trust in measurement institutions.

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What’s unique about Canadian sports streaming?

A new report from Comscore indicates online sports streaming increased 7% year-over-year in Canada, with Canadians streaming 126 million minutes of sports in total.

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ComScore to acquire Rentrak

The deal will see Rentrak become a wholly owned subsidiary of comScore, with comScore CEO Serge Matta at the helm.

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Canadians watching more video, TV on mobile: comScore

The 2014 Canada Digital Future in Focus report also found that Canadians are watching more online video than Americans.

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Canadians viewing nearly six billion online videos a month: comScore

As long-form viewing and premium programming migrates online, entertainment content is growing ever more important, the company observes.

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nextMEDIA: Creators should capitalize on mobile, digital video

“At the end of the day, with video usage, you’re extending [content] reach, not cutting reach,” comScore VP Canada Bryan Segal (pictured) told Playback ahead of the conference taking place Dec. 3 and Dec. 4.

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CMF partners with comScore to measure digital performance

Producers of projects with beta versions scheduled to start after last April 1 will be required to use comScore’s Digital Analytix tool.

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Bell Media, Shaw sites in Canadian top 10 for video views

ComScore pegs the broadcaster-driven websites (channel inclusive) in the top 10 in Canada for total video views, but the U.S.-dominated rankings illustrate the challenges of attracting Canadian eyeballs in the borderless online world.

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Bell Media’s video web traffic hits #2: comScore

The mediaco’s content now sits just behind Google in videos viewed in Canada, the measurement co’s latest rankings reveal.