branded content

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Carmilla snags PROMO! Awards Best of Show

The web series from Smokebomb Entertainment, Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.

Anne Young

BCON wrap: seven lessons on branded content

From Playback sister pub strategy, seven takeaways for brands looking to build branded content programs (and the producers who can help them) from Wednesday’s BCON Expo.

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Gatorade doc gets the All-Star treatment

The sports drink co’s first taste of branded content has been picked up by Sportsnet.

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Column: Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis on creating authentic content under a brand-financed model. (From strategy / McMorris and McMorris pictured).

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How Pivotal Media helped a discount retail chain stay chic

Andrea Gabourie and Simon Watts’ (pictured) production shingle produced branded entertainment content for TJX Canada available exclusively on its loyalty program website.

Pilot Felix Baumgartner of Austria prepares to jump from the altitude of 29455 meters during the second manned test flight for the Red Bull Stratos mission in Roswell, New Mexico, USA on July 25, 2012

Branded content industry rapidly evolving: study

The Branded Entertainment Landscape, the first of a three-part study that delves into the space, breaks down current trends and opportunities for Canadian content creators.


Molson, Tim Hortons to sponsor Sportsnet reality series

Four major Canadian brands will be marketed on multiple platforms as Rogers Media picks up the Canadian rights to the latest cycle of an NHL and HBO TV sports franchise.


Ex-CBC exec Julie Bristow launches Bristow Global Media

The new venture will explore branded content opportunities with GroupM Entertainment, while also developing a two-way creative relationship with Jamie Oliver’s Fresh One Productions (Bristow pictured).

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CTV announces digital content slate for The Amazing Race Canada

BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.


Why originated brand content is your best bet for Cannes Lions glory

Digitas exec John McCarus (pictured) told a Stream panel on online branded entertainment that premium content made, rather than sponsored, by a brand, has the best chance to win industry kudos.

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TSN partners with Running Room for digital series

The series features sports scientist and physiologist Dr. Greg Wells and offers insight on the science behind running.


CTV orders The Social for fall daytime TV

Co-hosts Cynthia Loyst, Melissa Grelo, Traci Melchor and Lainey Lui will discuss the day’s headlines and celebrity news, and interact with viewers in real-time via social media platforms.