brand integration


Guidestones’ Jay Ferguson on brand integration to fund web series

“I want to create a genuine business model that creates a profit. There isn’t enough (fund) money to make it sustainable,” the Toronto filmmaker tells Playback about lining up sponsors for next-generation storytelling.

Copied from Media in Canada - sinks its teeth into online viewing

The comedy channel’s web property has launched a new vampire series to accompany other online-only shows.


Gillette Drafted gets social for season four

The branded entertainment series is adding in layers of audience engagement and a Drafted Boot Camp for the new season, which airs on The Score.