Know your audience, know your platform

What can producers learn from the world of branded content? Here are three takeaways from the BCON Expo in Toronto.


Photo Gallery: BCON Expo 2015

A look at some of the highlights from the 2015 BCON Expo, a branded content-focused event hosted by Playback and its sister publication strategy.

Robert Lambrechts. Photo credit: Mabel Feres

Going inside Intel’s ‘Inside Films’ series

Ahead of his talk at BCON branded content expo in Toronto, Pereira & O’Dell Entertainment head of development Robert Lambrechts on how products can be characters in film.

Copied from Media in Canada - AnneMarieSpurr

Shaw Media’s bold new plan for branded content

At BCON Expo, the mediaco reveals plans to launch three new cross-platform specialty properties with brands built into each projects’ DNA. (Pictured: Shaw’s Ann-Marie Spurr)

Laura Caracolli

Electus’ Laura Caraccioli on the art of brand translation

At today’s 2014 BCON Expo in Toronto, Electus’ president of content marketing (pictured) discusses how being embedded in the writers room leads to better “brand-inspired” content.


BCON13: The New York wrap

Delegates from across the branded entertainment and television landscape converged on Convene in New York this week, to discuss trends and trade tips at BCON Expo.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.

SunniBoot resized

Branded content also a challenge for media agencies

Ahead of the BCON Expo Mar. 28 in Toronto, Sunni Boot, the CEO of ZenithOptimedia, discusses issues of ownership, strategy and skill in undertaking branded content executions.


Strategy and Playback launch BCON Expo

The new conference kicks off March 28 to help brands and media navigate the changing world of branded content.