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Patti Summerfieldd
How badly did the pandemic hit TV and radio broadcasters?
The CRTC’s latest broadcast statistics show advancing declines across the board, though some areas fared worse than others.
Rediscovering boomers
It’s ironic that just as conventional broadcasters scramble to woo young adults with a fresh batch of titillating reality programming, marketers are finally realizing the folly of largely ignoring one-third of the population – the massive and lucrative baby boomer segment.
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