Megan Haynes

Posts by Megan Haynes
I Do

Smokebomb, Cotton Incorporated say I Do with new show

The scripted lifestyle series, which focuses on non-traditional weddings, will launch on Smokebomb and shift2′s new YouTube channel Union & Ace.

Photo credit: Matthew Plexman for the Ontario College of Teachers

Playback Canadian Film & TV Hall of Fame: Linda Schuyler

From Playback magazine: How Schuyler wooed generations of youth by understanding their angst and awkwardness – turning her shows into an international phenomena in the process.

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Cracking the discoverability conundrum

From Playback magazine: Ahead of this fall’s CRTC Discoverability Summit, a panel of six marketing and media experts weigh in on strategies for getting Cancon in front of Canadians.

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Secret Location signs with Chris Milk’s

The agreement will see the agency and the U.S.-based prodco pool resources and collaborate on virtual reality projects.

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Vimeo expands distribution network

The video player is partnering with publishers like The Atlantic and TV Guide to broaden the reach of its VOD system.

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NFB launches merch line with Roots

How the National Film Board chose a partner for its first-ever licensing deal.

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Publicis acquires Nurun

The holding company picked up the agency from Quebecor for $125 million.

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Want a good movie review? Dish out the popcorn

Snack brand Orville Redenbacher tries its hand at mood manipulation (but in a rewarding way) for its latest campaign. From Strategy

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The dilemma over TV analytics

A check-in with players from the measurement, broadcast and media sides on whether Canada is any closer to a true cross-platform measurement solution.

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Shaftesbury launches youth-focused digi agency

Shift2, with offices in Toronto and L.A., will specialize in creating branded content for YouTube channels.

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Spotted! The Walking Dead’s gruesome countdown

Just another day in Toronto? Here’s what’s up with the giant severed fingers commuters are encountering at Union Station this week.


Strategy and Playback launch BCON Expo

The new conference kicks off March 28 to help brands and media navigate the changing world of branded content.