VAM combines linear and digital audience data, with more than 95% of platforms in Canada captured.
The Canadian limited series from creator Mae Martin premiered on Netflix on Sept. 25.
The renewed threat comes as Canada continues to negotiate a trade deal with the U.S. and prepare for a review of CUSMA.
The docuseries is produced by Boat Rocker Studios, with Jay Baruchel and The Tragically Hip on board as executive producers.
The multihyphenate talent has his sights set on establishing a Canadian star system through projects like CBC Gem’s Ghosting.
The time-travel drama will land on Netflix ahead of the debut of its fourth season next year.
Rogers has also bundled the streaming service with Sportsnet+’s standard plan.
The Vancouver-shot special Bryan Adams and Friends: A Great Big Holiday Jam is part of Citytv’s holiday programming slate.
The Canadian Screen Awards are also moving forward in the digital age with new streamer-friendly awards and a prize for content creators.