Jennifer Horn

Contact Jennifer by sending an email to

Articles by Jennifer Horn

CTV creates scripted digital content for Saving Hope

The announcement of online companion content for the new medical drama, which premieres June 7, comes just ahead of the CTV Upfront on Thursday.


Sportsnet steps into tonight

The Rogers Media-owned sports property now has its own branded content page in the Toronto free daily.


Guidestones serves a slice of Pizza Pizza branding

The web series’ producer Jay Ferguson says that brand integration in web-based content is less disruptive for viewers, and beneficial for brands to track consumption.


The Real Housewives of Vancouver get a promotional push

Shaw Media-owned Slice is giving the series its largest multi-platform marketing campaign to date.


Canadian Film Festival goes big and comes home

The fest is back after a three-year hiatus, with sponsors including Astral and TIFF Film Circuit, and a promotional multimedia campaign spanning print, TV and online.

Plasma TV

OMNI broadcasts first NBA game in Mandarin

The channel is getting in on the Linsanity when the New York Knicks take on the Toronto Raptors this Friday.


Global TV puts new series in the hands of viewers

To generate audience interest ahead of the debut of Touch, the channel is inviting Canadians to interact with the show’s storyline through a game of “phone-skipping.”


Global enriches the Survivor experience

A new feature on the show’s video app allows users to participate in social chatter and themed content.


Undercover Boss Canada has strong zoo debut

The new reality series, which features CEOs undercover in the companies they run, finds traction on W Network.


AToMiC: CBC takes off with a new narrative

In its first-ever multi-episodic interactive story game, the broadcaster launches an interactive game for its show, Arctic Air.


CTV gives a Smash preview

In a strategy to grab audience eyeballs and create buzz, viewers will be given a multi-platform preview of the new musical drama’s pilot episode during Super Bowl weekend, ahead of the show’s premiere on Feb. 6.

01-20-12 million dollar neighborhood

H&R Block visits Million Dollar Neighbourhood

In a product integration deal with the OWN Canada series, the tax company demonstrates its “Second Look” program.