Citytv enters Bachelor Pad

Fans of The Bachelor and The Bachelorette series will be getting their roses ready Aug. 9 for the premiere of The Bachelor Pad, an all-star series that melds contestants from two franchises.

Starting in two weeks in the Monday 8 p.m. timeslot, The Bachelor Pad will pit 19 contestants against one another to be the last person standing and win $250,000. All 19 contestants are from previous editions of the show, and will include two Canadian faces as well, Craig McKinnon and Jessie Sulidis.

The cast will compete in challenges in which they can win a date with another contestant and earn immunity against being turfed from the house. But each episode, one sad and lonely single will be cast away, leaving the others to battle for a chance at the cash – and true love, of course.

Targeting 18-49-year-olds, each episode will be two hours, and Citytv is promoting The Bachelor Pad with on-air promos, newspaper ads and social media. A signature media feature of the Bachelor franchise on Citytv will also continue, an online live chat that is meant to promote dual-screen viewing of the show and engage audiences online and off.

From Media in Canada