CTV picks up new Betty White vehicle

CTV has picked up Hot in Cleveland from Endemol Worldwide Distribution to air on both its main network and The Comedy Network.

The half-hour series stars the ever-funny Betty White, Valerie Bertinelli (Touched By An Angel), Jane Leeves (Frasier) and Wendie Malick (Just Shoot Me), and will run in the Monday, 8 p.m. slot on CTV (beginning July 5), and the Friday, 8:30 p.m. slot on Comedy (July 9).

The series recently debuted on TV Land in the U.S. to a healthy 4.75 million viewers, the most in that network’s history.

Although a perennial favorite, Betty White has been enormously hot of late since her role in the Snickers Super Bowl ad, a spot which garnered wide press and was a hit online.