Linear and streaming television reaches 82%, or 29.7 million, of Canadians aged 14-plus in an average week, according to Vividata’s Fall 2025 Cross-Media Update report.

Canadians overall spend an average of 20 hours a week watching TV. Those in Atlantic Canada spend the most time with television: 21.7 hours with any TV, and 13.4 hours with streaming TV. Meanwhile, B.C. residents spend the least time: 18.4 hours on average with any TV, and 11.2 hours with streaming TV.

Canadians 50-plus watch and stream more hours than younger Canadians. Those aged 50 to 65 watch an average total of 21.5 hours weekly, and 13.7 hours of streaming TV. Those that are 65-plus watch 25.6 hours and 13 hours, respectively.

In English Canada, Global, Sportsnet, CBC, CTV, Citytv and TSN are the top six channels watched in an average week. The favourites of French Canadians are TVA, ICI Radio-Canada, Noovo, LCN, Télé-Québec and Canal D.

English Canada’s top free streaming services watched in an average week are YouTube, CBC Gem, Tubi, Roku and Pluto TV. In French Canada, YouTube, Noovo, You.tv, Roku, Pluto TV and Tubi are the top six.

According to the report, social media reaches 92% of the 14-plus population, with 82% of Canadians using social media apps in the average month. Facebook remains the most popular by both reach and time spent, while TikTok, Instagram and Snapchat have lower reach but are only slightly behind Facebook in terms of time spent.

While Canadians under the age of 35 are most likely to use social media as their main source of news, the numbers break down to 45% of those aged 14 to 24; 42% of 25- to 34-year-olds; and 20% of those aged 50 to 64.

On the other hand, 45% of Canadians 14 to 34 say it’s now harder to find news they trust on social media than it was a year ago. That number increases slightly to 46% of 35- to 49-year-olds, and drops to 42% for the 50 to 65 demo.

Vividata also found that 59% of Canadians 14-plus listen to radio/audio content in an average week.

The average Canadian listens to 13.2 hours each week. The highest reach is in Quebec (67%), and the most time spent listening is in Atlantic Canada (13.8 hours weekly).

More than half of those under 35 listen to audio content through online streaming platforms. Consumers who listen via both conventional radio and streaming audio spend more time listening: 14.4 hours on average, versus 13.5 hours streaming only and 11.2 hours conventional radio only.

Podcasts are also popular with Canadians, with 5.6 million, or 26%, of weekly audio listeners tuning in to podcasts in an average week. The audience is predominantly Canadians under 50.

The most popular podcast genres are fashion and beauty, games and hobbies, kids and family, food and drink, and jobs and careers. Older audiences tend to choose podcast content that covers automotive, music, news and politics.

A version of this article originally appeared in Media in Canada

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