Rogers Communications has reported that Game 7 of the World Series was its most-watched broadcast ever.

The parent company of both the Toronto Blue Jays and the team’s broadcast network says an average audience of 10.9 million viewers watched the deciding game between the Jays and the Los Angeles Dodgers on Sportsnet, Sportsnet+ and Citytv, citing Numeris data.

Overall, 18.5 million Canadian viewers, or some 45% of Canada’s population, watched some or all of Game 7. Average audience peaked at 14 million at around 11:38 p.m. ET, when Ernie Clement came to bat with two on and two out in the bottom of the ninth inning.

An average of 2.3 million people watched Sportsnet’s Blue Jays Central pregame show, and an average of 1.2 million stuck around postgame.

Rogers said programming across its properties accounted for 85.6% of all TV viewing in Canada during the primetime hours of 8 to 11 p.m. on Saturday.

The entire World Series averaged 7.5 million viewers, with 23 million Canadians tuning in at some point. The seven World Series broadcasts were the seven most-watched Blue Jays games ever.

The average audience for each game of the World Series was:

• Game 1 – 7 million
• Game 2 – 6.6 million
• Game 3 – 5.8 million
• Game 4 – 6.2 million
• Game 5 – 7.2 million
• Game 6 – 9.4 million
• Game 7 – 10.9 million

Rogers also said fans attending Game 7 at the Rogers Centre in Toronto set a new record for data usage, streaming and sharing content to the tune of 7.5 terabytes (TB), surpassing the 7.4 TB of data usage at Taylor Swift’s Nov. 21, 2024 concert.

This story previously appeared in Media in Canada

Image: mlb.com