Alan Dark has parted ways with Rogers Sports & Media after more than 10 years with the company. He will stay on until the end of June, a source confirms.
Dark (pictured) joined Rogers Sports & Media as VP of national sales in 2014, leaving behind his previous position as general manager of the CBC Revenue Group, a role he had held since 2012. He assumed the position at the network when Jack Tomik left CBC Revenue Group and moved to Rogers Sports & Media.
For the past four years, Dark has been leading Rogers Sports & Media’s revenue team in a senior executive role as SVP of revenue.
As VP of national sales, Dark was responsible for implementing a go-to-market strategy for the company’s One Call sales structure, driving multi-platform sales across its brands. He also set the strategic direction for the national agency sales teams at the company.
During his tenure, Dark helped spearhead several projects that bolstered Rogers Sports & Media’s growth and visibility. One of his most notable contributions was overseeing the re-development of the out-of-home assets at the Rogers Sports & Media Tower in Sankofa Square (previously known as Yonge-Dundas Square) in partnership with out-of-home media company Branded Cities.
This story originally appeared in Media in Canada
Image courtesy of Rogers Sports & Media