Netflix has tapped Pam Levine as VP, marketing and publicity for the U.S. and Canada.

Effective yesterday (April 7), L.A.-based Levine (pictured) reports to chief marketing officer Marian Lee and will oversee the marketing team in both countries, a spokesperson for Netflix Canada told Playback Daily.

Previously, Levine was head of marketing for Disney Branded Television and National Geographic Content. She joined Disney in 2022 from BookClub.com where she was chief marketing officer.

Prior to that Levine was president of worldwide theatrical marketing and co-president of domestic film marketing at Twentieth Century Fox Film; as well as chief marketing officer at HBO.

Image courtesy of Netflix