Numeris appoints Alicia Olson-Keating as next CEO

Most recently, Olson-Keating was managing director and CEO of Nielsen TAM Australia.

A udience measurement company Numeris has appointed Alicia Olson-Keating as president and CEO.

Olson-Keating will assume the role effective early April, Numeris announced Tuesday (Jan. 14). Her first priority will be to oversee the launch of the company’s national cross-platform video solution, which is currently only available in Ontario and French Quebec.

Sue Haas has been serving as interim CEO since Neil McEneany stepped down in July 2024.  After the transition, Haas will resume her previous role of president and COO of Numeris subsidiary NLogic.

Olson-Keating has spent 37 years in the media industry. Most recently, she was managing director and CEO of Nielsen TAM Australia, which she joined in June 2021. In 2015, she left Canada to spearhead the data and insights division at ABC in Sydney. Her previous roles in Canada include serving as VP, strategic research and group head at Canadian Broadcast Sales; general manager, research and marketing services as well as senior research director, cross media at Bell Media.

“Alicia will be driving the advancement of cross-media management in Canada, and her vision, expertise and leadership will propel Numeris into an exciting future,” said Perry MacDonald, chair of Numeris’ board of directors, in a statement, adding that she is “uniquely equipped” to support Numeris in a fast-moving media ecosystem.

Image courtesy of Numeris