Toronto’s Serial Maven Studios has expanded to the U.K., adding former Keshet International executive Fleur Wheatley to its sales team.

Effective Monday (Dec. 2), Wheatley has assumed the London-based role of principal sales executive, U.K., Nordics and Benelux.

Wheatley most recently served as a sales VP at Keshet International, handling FAST, AVOD and digital sales in the U.S., Canada, the U.K. and the Nordics. Prior to joining Keshet, she spent more than four years at Blue Ant Media.

Serial Maven unveiled its initial distribution slate in September, which includes more than 300 hours of content from the U.S., the U.K. and Canada. Genres vary from lifestyle, science, nature and documentary to kids and family.

Wheatley is the latest Blue Ant Media alum to join the company following COO Julie Chang‘s hire in May. Serial Maven was founded by former Blue Ant International EVP Solange Attwood and legal business affairs expert Asha Daniere in January.

In a statement, Attwood said Wheatley’s “experience, editorial and commercial savvy will help us continue to expand.”

Image courtesy of Serial Maven Studios