Hot Sheet: Letterkenny demand rises after final season launch

Prime Video's Reacher topped both the digital originals and overall TV demand chart.

Crave’s Letterkenny continues to see strong digital demand in Canada following the release of its 12th and final season on Dec. 25, 2023.

The New Metric Media-produced series was 31.46 times more in demand than the average TV series in Canada for the week of Jan. 1 to 7, according to Parrot Analytics, and took the second spot on the digital chart.

The digital chart was topped by Prime Video’s Reacher with an average of 36.45 demand points, while Apple TV+’s sci-fi drama For All Mankind landed at No. 3. Disney+’s Loki (20.35) and Max’s Our Flag Means Death (20.18), were No. 4 and No. 5 on the chart.

Reacher also led the overall TV chart, followed by Japanese anime series Jujutsu Kaisen (35.53) and Saturday Night Live (33.79) at No. 2 and No. 3, respectively. TVOKids series PAW Patrol, meanwhile, took the fourth spot, with an average of 33.12 demand points, while Letterkenny landed at sixth on the chart.

Top 10 Digital Originals: Canada

1. Reacher (Prime Video): 36.45
2. Letterkenny (Crave): 31.46
3. For All Mankind (Apple TV+): 22.72
4. Loki (Disney+): 20.35
5. Our Flag Means Death (Max): 20.18
6. Ted Lasso (Apple TV+): 19.91
7. The Mandalorian (Disney+): 19.45
8. Stranger Things (Netflix): 19.24
9. The Crown (Netflix): 19.23
10. Only Murders In The Building (Hulu): 18.23

Top 10 Overall TV Shows: Canada

1. Reacher: 36.45
2. Jujutsu Kaisen: 35.53
3. Saturday Night Live: 33.79
4. PAW Patrol: 33.12
5. Sesame Street: 31.49
6. Letterkenny: 31.46
7. Last Week Tonight With John Oliver: 27.54
8. SpongeBob SquarePants: 27.41
9. The Voice (U.S.): 26.04
10. Supernatural: 25.85

Parrot Analytics calculates its Top 10 lists using Demand Expressions, which are shown by using a metric that demonstrates how much more in-demand the top series are than the average TV show (linear, pay TV, SVOD and AVOD) in Canada. For example, a difference of 1x represents the market average and 10x means a series is 10 times more in demand than the average TV show in this market.

Photo courtesy of Bell Media

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