Hot Sheet: Netflix’s Squid Game: The Challenge rises in demand

Netflix's anime series Scott Pilgrim Takes Off entered the digital chart at No. 5.

A boost in demand for Netflix’s reality competition series Squid Game: The Challenge helped it reach No. 2 on the digital originals chart in Canada.

The show, which is inspired by Netflix’s hit drama series Squid Game, was 28.96 times more in demand than the average TV series in Canada for the week of Nov. 27 to Dec. 3, according to Parrot Analytics. The series gained more than 10 demand points from last week’s chart, where it sat at No. 9.

Prime Video’s Invincible (38.61) kept its top spot on the digital chart, as well as the overall TV chart, despite a more than nine-point dip in demand points from the previous week. Crave’s Letterkenny also held onto its third spot on the digital chart with an average of 27.64 demand points.

Netflix’s anime series Scott Pilgrim Takes Off was a new entry on the digital chart, coming in at No. 5 with an average of 22.38 demand points. L.A.-based Canadian cartoonist Bryan Lee O’Malley and U.S. filmmaker BenDavid Grabinski co-created the show based on O’Malley’s Scott Pilgrim graphic novel series.

On the overall TV chart, Disney+’s Loki (26.04) dropped from No. 2 to No. 10. The Japanese anime series Jujutsu Kaisen (31.59) took the second spot, with Adult Swim’s Rick and Morty (30.61) completing the top three.

Squid Game: The Challenge entered the overall chart at No. 5, while TVOKids’ Paw Patrol (26.76) re-entered the list at No. 8.

Top 10 Digital Originals: Canada

1. Invincible (Prime Video): 38.61
2. Squid Game: The Challenge (Netflix): 28.96
3. Letterkenny (Crave): 27.64
4. Loki (Disney+): 26.04
5. Scott Pilgrim Takes Off (Netflix): 22.38
6. For All Mankind (Apple TV+): 21.83
7. Stranger Things (Netflix): 21.66
8. Our Flag Means Death (Max): 20.89
9. Ted Lasso (Apple TV+): 19.18
10. The Boys (Prime Video): 18.48

Top 10 Overall TV Shows: Canada

1. Invincible: (38.61)
2. Jujutsu Kaisen: (31.59)
3. Rick And Morty: (30.61)
4. Saturday Night Live: (29.89)
5. Squid Game: The Challenge: (28.96)
6. Sesame Street: (28.54)
7. Letterkenny: (27.64)
8. PAW Patrol: (26.76)
9. Last Week Tonight With John Oliver: (26.04)
10. Loki: (26.04)

Parrot Analytics calculates its Top 10 lists using Demand Expressions, which are shown by using a metric that demonstrates how much more in-demand the top series are than the average TV show (linear, pay TV, SVOD and AVOD) in Canada. For example, a difference of 1x represents the market average and 10x means a series is 10 times more in demand than the average TV show in this market.

Photo courtesy of Netflix

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