National theatre chain Cineplex has laid off an estimated 30 employees in an organizational restructure, citing a lower-than-expected performance at the box office.
Effective Wednesday (Feb. 8), the company “put in place a strategy that moves to flatten our organizational structure that impacted approximately 30 team members,” according to a statement issued by director, communications Judy Lung.
“Cineplex is operating in a turbulent environment and, while our businesses are performing well, the state of box office recovery isn’t where we or the industry expected it to be. As a result, we took steps to align the business to match our financial position. This includes re-focusing our strategic priorities and aligning the size of our workforce to anticipated business volumes,” read the statement.
The Toronto-based company has not stated which positions were impacted by the restructure as of press time.
The layoffs hit one day after Cineplex reported its year-end financial results for fiscal 2022, in which it nearly doubled its revenue year-over-year. Despite the gains, the company has yet to attract pre-pandemic attendance levels. Overall attendance hit more than 38 million in 2022, which remains far lower than the more than 66 million reported attendance in 2019.
President and CEO Ellis Jacob said in a statement on the financial results that Cineplex remains “optimistic about the future of theatrical exhibition and all of the other industries we operate in” and the company was in a “stronger position” than it was after fiscal 2021.
Cineplex laid off more than 130 full-time employees in 2020 due to nationwide theatre closures amid the COVID-19 pandemic, in addition to thousands of temporary layoffs of part-time employees.