Canadian kids love streamers and Netflix is by far their favourite, according to new data from Ottawa-based market research firm Media Technology Monitor (MTM).
Subscription-based video on demand (SVOD) services have permeated Canada’s media landscape, with 82% of English-language families subscribing to one or more streamers, MTM finds.
Around four in five English-speaking kids (81%) in Canada between two to 17 years old have Netflix in their households, while 65% have Amazon’s Prime Video and 56% have Disney+. More than a third (36%) of kids with Netflix watch it every day, compared to only 22% on Disney+ and 10% on Prime Video. Around 10% of kids in households with Prime Video don’t watch it at all.
Households with kids are 15% more likely to be SVOD subscribers than those without kids, while households with children are also almost twice as likely to subscribe to an SVOD over a linear service.
Four in five kids surveyed said they watch an SVOD over the course of a month, but girls are slightly more likely (6%) to watch them than boys. Boys, on the other hand, are slightly more likely to watch YouTube videos than girls.
MTM surveyed 2,106 Canadian households with kids from February to March 2022. Parents were asked to respond on behalf of kids two to 11 or to provide consent for kids above that age to respond themselves. In total, the survey gathered data from more than 3,200 kids.
This story originally appeared in Kidscreen
Photo courtesy of Annie Spratt via Unsplash.