Guru, TIME Studios tackle kids media literacy

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The studios are in development on Scoops, an animated series for kids five to eight to teach them about misinformation.

Toronto-based Guru Studio has partnered with TIME Studios in New York to develop a new animated comedy series, Scoops, about media literacy and misinformation recognition.

Targeting kids five to eight, the show will feature an eight-year-old girl who seeks the truth behind rumors circulating in her neighborhood with help from her best friend to judge the credibility, reliability and impartiality of the information she uncovers.

The 52 x 11-minute concept was created by Tone Thyne of Fablevision (Wonderpets, Go Go Cory Carson). Frank Falcone and Rachel Reade Marcus will executive produce for Guru, along with Maria Perez-Brown from TIME Studios’ Kids & Family division. Guru will handle international distribution and consumer products rights.

While Guru has produced popular kids shows including True and the Rainbow Kingdom, TIME’s film and television production division is new to children’s content, except for some NFT-based projects in the works with fellow Toronto prodco Nelvana.

This story originally appeared in Kidscreen