CMF adds five to management team

The appointments come months after the funder restructured its senior management team to implement a new content-focused funding model.

The Canada Media Fund (CMF) has hired five directors to its management team following a restructure earlier this year.

The funder has hired Jessica Lea Fleming as director of growth and inclusion; Marcia Douglas as director of English content, international and export; Mireille Darveau as director of French content; Kyle O’Byrne as director of public affairs; and Jared Morrow as director of communications.

The directors will work with CMF’s senior executives to implement its planned “content-centric, platform-agnostic funding model,” as well as its equity and inclusion strategies and external communications.

Fleming, who identifies as Métis and Scottish-settler, will work with VP of growth and inclusion Tamara Dawit to develop and execute inclusion strategies at CMF. She most recently served as associate director at imagineNATIVE and works as a director and producer, with credits such as the APTN docuseries Amplify.

Both Douglas and Darveau report to Rob Butler, VP of content and regulatory. Douglas, formerly VP, industry and business affairs at the Canadian Media Producers Association (CMPA), will help develop policy and provide analysis around regulatory issues, while Darveau, who most recently served as deputy director at Telefilm, will also help develop policy, as well as “streamline and improve internal processes” and help the CMF adapt to industry changes.

O’Byrne and Morrow report to Mathieu Chantelois, EVP of marketing and public affairs. O’Byrne, who most recently served as director of policy at the CMPA, will develop and implement the CMF’s public affairs strategy in addition to working with federal and provincial governments. Morrow will handle the organization’s internal and external communications strategy. His most recent role was director, editorial and content at BGC Canada.

The directors will bring “new ideas, new visions” to the CMF, according to president and CEO Valerie Creighton in a statement. “Thanks to their combined skillset and experience, the CMF is better equipped to support the industry and all of Canada’s content creators through this time of great change—change that is long overdue,” she added. “Restructuring the CMF’s leadership is one of the fundamental ways we can ensure we are future ready, as an organization and a sector.”

The CMF is expected to announce an EVP of finance and analytics in the coming weeks.

Pictured (L-R): Jared Morrow, Jessica Lea Fleming, Kyle O’Byrne, Marcia Douglas and Mireille Darveau