Blue Ant International acquires Drive Media Rights

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The deal will see the Blue Ant Media-owned distributor acquire Drive Media Rights' more than 900-hour content library.

Blue Ant Media-owned distributor Blue Ant International has acquired complete ownership of U.K.-based production financing and distribution firm Drive Media Rights.

Drive’s managing directors, Ben Barrett (pictured, right) and Lilla Hurst (pictured, left), will now join Blue Ant International as global head of content financing & partnerships and global head of acquisitions & partnerships, respectively.

Barrett and Hurst will continue to operate from London, and report to Solange Attwood (pictured, centre), Blue Ant International EVP.

“As the media ecosystem evolves, a distribution partner that can bring meaningful financing, allowing our partners to realize their creative ambitions, is paramount. Our combined expertise and relationships with Ben and Lilla should help our partners to do more of just that,” Attwood said in a statement.

Drive, a production funding (pre-sale) house, launched in 2013 and evolved into a 360-degree global funding, sales and distribution business. With Blue Ant International, the company will continue to offer a full range of commercial services, working with producers globally to get their projects funded, produced and distributed.

As part of the deal, Blue Ant International has acquired Drive Media Rights’ library of more than 900 hours of content, which consists mostly of unscripted programming with genres spanning documentary, history, science, crime, lifestyle and paranormal. This will grow Blue Ant International’s offering to nearly 5,000 hours of programming.

Drive’s roster of production clients include October Films, Oxford Films, Blink Films, Air TV and Future Studios.

“We’re incredibly proud of what we and our team have achieved with Drive over the last nine years, and we’re excited to become part of a larger organization,” Barrett and Hurst said in a joint statement. “Blue Ant Media consists of top-quality content producers, established channels and a thriving distribution business, all of which will provide new levels of opportunity and relationships, allowing us to seamlessly grow the combined business.”

This story originally appeared in Realscreen