Corus Entertainment’s Nelvana is developing a new animated series for kids around Monster Jam, one of the biggest names in the monster trucks family entertainment industry.

Working with Florida-based Feld Entertainment, which operates the Monster Jam motorsport events tour, Nelvana will distribute the action-adventure series (52 x 11 minutes), manage licensing and merchandising globally, and represent the Monster Jam brand in Canada and France.

Monster Jam Gears & Galaxies (working title) is aimed at upper preschoolers and features Monster Jam trucks on a mission to rescue “boosters”—playful robots that give the trucks extraordinary abilities—before they fall into the hands of the wrong crowd.

The Monster Jam brand appeals to a wide-ranging demographic that spans Gen X’ers and Millennials, making it natural source material for a family show, said Feld Entertainment in a release.

The trucks tour, which began in 1992 in the U.S., has since expanded internationally to 32 countries. In 2019, it recorded an annual attendance of four million, according to Feld.

This story originally appeared in Kidscreen