Citytv has introduced two new streaming video channels: Citytv+ and CityNews 24/7 on Amazon Prime Video.
Citytv+ is an ad-supported SVOD channel available to Prime members and includes live stream content from Citytv, FX, FXX and access to all three channels’ complete video-on-demand libraries. Also included in Citytv+ is live news and entertainment programming from OMNI Television. A Citytv+ subscription costs $4.99, though Prime members can also access a free tier made up of Citytv’s live programming.
Meanwhile, CityNews24/7 is a free channel available to Prime members that includes news, entertainment and sports stories from the Citytv news team, as well as live coverage of Breakfast Television and CityNews local newscasts.
Janice Smith, VP of national media sales at Rogers Sports & Media, says Citytv+ offers advertisers new and incremental reach to engage streaming audiences in both on-demand and live TV content.
“With dynamic ad insertion technology and first-party data, we continue to build on our position as leaders in connected TV and streaming in Canada and work even more closely with marketers on total TV opportunities across all platforms,” she said in a statement.
Amazon Prime Video launched in Canada in 2016 and now features additional ad-supported subscriptions to Corus’ STACKTV and Nick+, and a free Global News channel with news feeds from markets across the country.
This story originally appeared in Media in Canada