Montreal’s Sphere announces restructure and rebrand

The production and distribution group says it's unifying its portfolio of companies under the Sphere banner "to enhance and support the creation, production and distribution of content."

M ontreal-based Sphere Media has announced a new corporate structure and rebrand that unifies its portfolio of companies under the simple banner title Sphere.

The content producer and distributor made the announcement at MIPTV 2022 on Monday (April 4), noting Sphere will now include Sphere Media, Sphere Animation and Sphere Films.

The move “is designed to enhance and support the creation, production and distribution of content, both domestically and internationally, in a fast-growing global market,” Sphere said in a news release.

Scripted and unscripted companies Sienna Films, led by Jennifer Kawaja, BGM, headed by Marlo Miazga, and GO Films, led by Josée Vallée, have been rebranded under the single Sphere Media banner. The division will oversee the creation, production and distribution of all TV content.

Oasis Animation, headed by Jacques Bilodeau, and Sardine Productions, led by Ghislain Cyr, are now rebranded to Sphere Animation.

Sales agency WaZabi Films, headed by Anick Poirier and Lorne Price, is now Sphere Films.

Founded in 1984 under the name of Télé-Vision Group, the company became Datsit Studios in 2012 and then regrouped with ORBI-XXI in 2016 and Sphère Média Plus in 2017, when it became DATSIT Sphere. The company then acquired GO Films in 2018; Oasis Animation, Quiet Motion and WaZabi Films in 2019; BGM and Sienna Films in 2020; and Sardine Productions this past January.

The company, which also operates in Toronto, said the new branding “serves to highlight not only Sphere’s multidisciplinary talent but also the scope of its content and activities.” It will also simplify Sphere’s communications with both its clients and industry while accelerating collaboration and synergies between its teams, it added.

“This new brand identity strengthens our ability, both locally and internationally, to create, produce and distribute content that touches people’s minds and hearts and reflects the world in which we live,” said Bruno Dubé, Sphere’s president and CEO, in a statement. “Identifying the right story and delivering it in the right way is our promise. Whether we are working with our in-house creators or collaborating with partners, what drives us at Sphere is getting ideas off the ground, telling stories and finding the right audiences to tell them to. They say the whole is greater than the sum of its parts — Sphere is looking forward to showing the world how true that is.”