Corus backs simplified subscription model

Expected to launch in Canada next year, the streaming aggregator Struum is buoyed by new funding for its model which provides entry to more than 40 services through one front door.

U.S. based streamer-streamlining service Struum has raised $7 million from an investor group led by Corus Entertainment.

Founded by former Disney and Discovery executives, the platform is the first-of-its-kind consumer service to offer a simple single login, monthly subscription to unlock thousands of shows from over 60 service and content partners. The current price is US$4.99.

Expansion to Canada, with Corus as exclusive launch partner, is planned for next year. The app previewed in May in the U.S.

The new funding from the Series A round will support the addition of more 40 streaming partners to Struum’s lineup of “tens of thousands” of movies and TV series across every genre including docs, indie films, lifestyle series, true crime, LGBTQ+ and multicultural programming. It also plans to bringing the service to new platforms beyond Roku, Amazon Fire TV and AppleTV.

Struum’s library currently includes BBC Select, Tastemade, Tribeca, Cheddar News, Kocowa, Dekkoo, Magellan TV, History Hit, Gusto, Young Hollywood, Indieflix, Filmbox, Echoboom Sports, Social Club TV, Cinedigm, Magnolia Pictures, Little Dot Studios, Group 9, Stingray and SPI/Filmhub.

“Struum is at the forefront of innovation with its unique credit-based subscription service, backed by a talented team of senior executives with deep experience in the subscription video and content space,” said Doug Murphy, president and CEO of Corus Entertainment, in a statement.

Lauren DeVillier, co-founder and CEO of Struum, added, “Our early traction with consumers proves there is a strong interest and demand for a service like Struum.”

The idea for Struum comes from founders DeVillier, former head of product for Discovery Ventures; Eugene Liew, former vice president of product and technology at Disney+; Paul Pastor, former EVP of strategy, revenue and operations at Discovery Networks; and Thomas Wadsworth, the former lead of advanced product development for Walt Disney Imagineering.

The service is backed by an initial investment by former Disney CEO Michael Eisner’s Tornante Company. Firstlight Media, a company that provides technology to power video services, is also an investor, along with Gaingels, a venture capital syndicate which supports LGBTQ+ founders and allies.

 Image courtesy Struum