Roku acquires Quibi titles, global content distribution rights

Screen Shot 2021-01-11 at 12.42.00 PM
Roku has acquired exclusive global distribution rights to around 75 shows and docs, and will make the content available for free on an ad-supported basis in 2021.

R oku, Inc. has confirmed its acquisition of some 75 Quibi shows and documentaries, days after reports first surfaced that the company was in talks to host the shuttered short-form streamer’s catalog on its Roku Channel.

The manufacturer of the Roku digital media player acquired the exclusive global distribution rights to the shows, and will make the content available for free on an ad-supported basis in 2021.

In addition to the titles that had previously premiered on Quibi — which went dark on Dec. 1 — more than a dozen new programs will premiere exclusively on The Roku Channel, which reached an estimated 61.8 million people in the U.S. in Q4 2020.

Following an internal restructuring by Quibi, Roku acquired Quibi Holdings, LLC, the company that holds all of Quibi’s content distribution rights. Financial terms of the transaction were not disclosed.

Quibi’s unscripted and documentary content includes Chrissy’s Court (pictured), Punk’dMurder House FlipSingled Out and The Sauce, to name a few.

In Canada, Quibi had struck a handful of partnerships with local companies. Among them, Quibi commissioned Doomlands, an adult animated series from Blue Ant Media-owned animation prodco Look Mom! Productions. A spokesperson for Blue Ant declined to comment on whether the show was part of the Roku deal.

In addition, Quibi had a content and marketing deal with Bell Media and Bell Mobility, respectively. The partnership ceased when Quibi went offline on Dec. 1.

This story originally appeared in Realscreen