In part two of this interview marking the CMF’s 10th anniversary, president and CEO Valerie Creighton and chief strategy officer Kelly Wilhelm chat with Playback about the organization’s early days, breaking down old structures, and coming out stronger on the other side of the pandemic. See part one of the interview here.

CMF: By the Numbers

• Over $1.4 billion: amount CMF has invested in Canadian television and digital media production
• $13 billion: production activity triggered by CMF funding , that’s more than the GDP of The Bahamas
• 27,000 hours of television produced thanks to CMF funding: that’s over 3 years of television content, 24/7
• 48: percentage of women Producers working on CMF-funded television projects 10
• 615: number of projects in Indigenous languages funded by CMF 11
• 25: number of languages CMF funds content in, including English, French, Spanish, Italian, Russian, Ukranian, Arabic, Farsi, Punjabi, Urdu, Hindi, Tagalog, Mandarin, Cantonese, Inuktitut, Cree, Innu, Ojibway, Dakota, Halkomelem, Maliseet, Mi’kmaq, Northern Tuchtone, Oji-Cree and Mohawk
• $235 million: CMF funding distributed across 892 videogames
• 23 million: viewers to CMF’s Encore+ YouTube channel
• 48%: audiences who had an increased perception of Canadian content as a result of the MADE | NOUS campaign