In brief: Rodeo FX expands Quebec footprint

Plus: APTN preps the debut of its original anthology series Amplify and Corus' digital agency so.da launches its latest branded project.

Rodeo FX expands Quebec footprint

Montreal-based visual effects company Rodeo FX is expanding its footprint in the Quebec market with the acquisition of local creative studio BLVD-MTL. For now, BLVD-MTL will keep its brand identity and continue to work independently as a separate entity, though Rodeo FX said it plans to work toward consolidating all of its advertising, content and experiential activities. In total, Rodeo FX – which has worked on a range of big-budget U.S. film and TV projects including Blade Runner 2049, IT Chapter 2, Aquaman, Stranger Things and Watchmen – has more than 650 employees across its studios in Montréal, Los Angeles, Québec and Munich. Rodeo FX is headed up by CEO Sébastien Moreau (pictured left), while BLVD-MTL is headed up by CEO and owner Andres Norambuena (right).

APTN goes behind the music with new original series

APTN will premiere an original anthology series Amplify next Friday (Sept. 11) featuring Indigenous songwriters. The 13 x 22-minute series, created and produced by Shane Belcourt, invites songwriters to write music based on a theme or topic that’s important to them, ending in a music video to showcase the finished song. Episodes will air in both English and Ojibway. Amplify is produced by Belcourt, Michelle St. John under the Wolfwalker Productions banner and Jeremy Edwardes’ Wabung Anung Films. Jim Compton and R. Todd Ivey are executive producers.

Corus’ so.da releases seventh branded series on Twitter

Corus Entertainment’s in-house digital agency so.da has unveiled #ShopSmallStories, the seventh branded content series released through its partnership with Twitter. Produced in-house by so.da with brand partner Amex Canada, the four-part digital series focuses on small businesses in Canada and how they serve their communities. The four-part series was created in support of American Express Canada’s Shop Small program, a national ad campaign designed to encourage Canadians to support small local businesses. Twitter Canada and so.da formally launched their joint content stream – dubbed Twitter Originals fueled by so.da – in May 2019. Other projects released through the partnership include #DestinationDishes (sponsored by CIBC) and #OneDirtyDish (sponsored by Knorr).