CMF’s Cancon-focused YouTube channel Encore+ has amassed more than 25 million views and 100,000 subscribers since its launch in November 2017.

Through partnerships with producers, broadcasters and distributors, as well as unions, guilds and other industry associations, Encore+ has grown to encompass more than 2,000 videos since its debut.

The Val Creighton-led funding organization noted that it’s not just Canadians that are spending time watching content on the channel. In fact, to date approximately 58% of viewership on the platform has come from international audiences, according to the CMF.

This represents a shift in the platform’s audience makeup: in 2018, a year after it launched, CMF said 54% of the viewership came from within Canada.

It also seems that the platform is gathering momentum when it comes to both viewership and subscriber numbers. One year after its launch, the CMF announced Encore+ had garnered just over 6 million views and 30,000 subs.

Documentary title The Corporation (Big Picture Media Corporation), released originally in 2003, is currently the most-watched title on the platform, which sees the addition of new content each week. Other projects available on Encore+ include TV shows Zoboomafoo, Big Wolf on Campus, Danger Bay, The Creative Native, Ready or Not and Street Legal, features such as I’ve Heard the Mermaids Singing, Bayo, The Snow Walker and Johnny Mnemonic and docs Manufacturing Consent: Noam Chomsky and the Media, National Parks Project and The Great War.

The CMF also touted the platform as a catalyst for a number of sales to international streaming platforms. “Thanks to this channel, rights holders are monetizing, preserving and relicensing their legacy titles to new streaming platforms,” said Creighton in a statement.