CTV pulls Jessica Mulroney series after online dispute with influencer

The Bell Media-owned network removed I Do, Redo from all of its platforms, saying Mulroney's conduct "conflicts with [its] commitment to diversity and equality."
I Do Redo

CTV says it has removed the Jessica Mulroney-fronted wedding series I Do, Redo from all its platforms after the host and fashion expert conducted herself in a way that “conflicts with [its] commitment to diversity and equality.”

The statement, posted at around 5:30 p.m. Thursday (June 12), came after Mulroney was accused by Sasha Exeter, a Black Canadian influencer and lifestyle blogger, of threatening to jeopardize future endorsement opportunities and brand partnership deals. In a lengthy Instagram video, Exeter said Mulroney has demonstrated “textbook white privilege.”

Mulroney later issued a public apology in the comments section under Exeter’s initial video, however, according to Exeter, also sent a private message suggesting that Mulroney would take legal action against the influencer for making the dispute public.

“The events that have transpired over the last few days have made it clear that I have work to do. I realize more than ever how being a white, privileged woman has put me far ahead of so many, and in particular those in the Black community. And while I can’t change the past, I can do my part to do better in the future,” read a subsequent Instagram post from Mulroney, who also clarified she had “no intention of pursuing any legal action.”

In its full statement, Bell Media and CTV said they “encourage our entire team including our on-air talent to practice respect, inclusivity, and allyship as we pledge to work better and more openly to listen to and amplify Black voices, and not to minimize them. Because recent conduct by one of our shows hosts, Jessica Mulroney conflicts with our commitment to diversity and equality, CTV has removed I Do Redo from all Bell Media channels and platforms effective immediately.”

Mulroney responded later by saying, “I respect the decision of CTV and have decided to step away from my professional engagements at this time. I’m going to take this time to reflect, learn and focus on my family.”

I Do, Redo (10 x 30 minutes), co-commissioned by CTV and Netflix, went to camera in multiple locations in the U.S. and Canada last fall. It premiered March 22 as part of CTV’s spring schedule, airing on Sundays at 7 p.m. Produced by Insight Productions in association with CTV and distributed globally by Boat Rocker Studios, the format sees couples whose initial wedding plans went disastrously wrong receive another chance to say “I do.” Netflix, which holds the U.S. rights to the series, and Insight Productions had not commented at press time.

As Playback Daily went to press, Bell Media unveiled a new Content Diversity Task Force in association with BIPOC TV & Film, with the goal of “increasing representation of diverse voices in the content it broadcasts.”

“With the Content Diversity Task Force in partnership with BIPOC TV & Film, we’re committed to changing the decision-making process in the stories we tell on air and amplifying voices from marginalized communities on our platforms. That starts with tomorrow’s special, but we recognize this is only the beginning and there is much work to be done moving forward,” said Bell Media president Randy Lennox in a statement.

“The Content Diversity Task Force is a good step in the right direction towards more inclusive programming that both reflects and resonates with Canadians, by increasing the representation of BIPOC in front of and behind the camera,” said Nathalie Younglai, Founder and CEO, BIPOC TV & Film. “I am glad that BIPOC TV & Film has a seat at the table. We look forward to bringing our voices, concerns, and insights to the conversation with Bell Media and hope we can create meaningful, long-lasting change in the industry, from top to bottom. It’s time.”