Crave taps the French market by going bilingual

The Bell Media streaming service is adding 6,000 hours of French-language content, including its original series Pour toujours, plus un jour.

Bell Media’s OTT service Crave is making moves to bulk up its French-language content offerings for Francophone users, and going bilingual.

More than 250 French-language TV series will be available upon the Jan. 28 launch, totaling 6,000 hours of exclusive French-language content. As part of the offering, Super Écran will be available through Crave as an add-on.

“Our strategy is to make Crave the essential entertainment option in Canada,” Bell Media president Randy Lennox said in a statement. “As a bilingual service, Crave’s offering becomes even more exciting.”

To kick off the news of the expanded offering Crave will debut a new original series, Pour toujours, plus un jour (pictured), as well as an exclusive look at Canal D series Sur les traces d’un tueur en série.

The new deal announced Tuesday makes original Quebecois programming available as well as French-language versions of HBO content and Hollywood movies. Through a deal with Warner Bros. International Television Distribution Bell has also secured French-language rights to select HBO Max programming to be made available on Crave later this year.

Two dozen Showtime series will also be made available in French including Westworld, Billions, The L Word: Generation Q, Ray Donovan and Homeland.

A version of this story originally appeared in Media in Canada